About Us

Anayase is a sister concern of Selim Azam International Ltd. Our parent company SELIM AZAM INTERNATIONAL LTD. has started its journey as Salim Trade International (to expand our branches and to spread the business “Salim Trade International” a proprietorship enterprise to a withholding company “SELIM AZAM INTERNATIONAL LTD” on December 24, 2018, which continued the success of Salim Trade International and going ahead to touch the dream achievements), the Company which is a dream project for the man behind its glory Dr. Selim Erdem. He made his vision into reality by providing services through Color Cosmetics, Olive Oil import from Olive Oils Land, and Shoe Care products are now helping and making millions of hearts smile. Salim Trade International was founded on March 31, 2010, to focus on the marketing & sales of world-class Turkey-origin Color Cosmetics products the brand name is Golden Rose.

Dr. Selim Erdem and Managing Director Mr. A.B.M. Sofiul Azam are the core soul of the company, where we have been working with dedication and commitment. Our company would not have reached its height without Mr. Muhammad Didarul Islam who has worked as General Manager for our marketing and branding team and is now CEO & Director of the company. He has been an aspiring team leader of this Company. Our company’s glory continued when we started our new venture which is also Turkey origin shoe care products brand named Gold Care in 2013.

We have appointed 330 female Officers (Brand Promoted) who are working as direct salespersons at gondola-attached counter in shops. We have experienced, energetic manpower surrounded by a strong supply Chain & warehouse team where almost 60 employees are involved. Selim Azam International Limited has also an extensive chain of departments which includes Brand Development, Research and Development, Human Resources, Accounts and Finance, Information Technology, and Business Communication Department. Selim Azam International Limited is operating its business with more than 500 exclusive retail stores in Bangladesh, where they are providing excellent services for Cosmetics and Shoe care products.